Pay per click (PPC), also called cost per click, is an internet advertising model used to direct traffic to your website. Pay per click advertising is a great way to get potential clients and customers to your site when you need traffic and you need it right away. But, Pay per click can be risky with poor management. You could spend a fortune, generate many visits, and in the end have nothing to show for it.
Search engines like Google, Yahoo, and Bing allow businesses or individuals to buy listings in the search results. The PPC listing appears alongside of the natural results that are non-paid.
Basically, if someone clicks your listing, the link takes them to your website, and you are charged the amount of the bid. Let’s say your bid is $.15 per click, and that was the highest bid. Your listing would probably show up on the first page. If 100 people click on your ad, then you would be charged $15.00.
The problem with PPC is it can cost a fortune. It is easy to get caught up in a bidding war and overspending. Our experts can save your PPC ad campaign a ton of money. Alpha Media will make sure you have the most effective campaign for the money you are spending.